Is your beautifully designed website working as well as it should, or are you missing opportunities? Do you understand how visitors are interacting with your site? Or could it be improved to achieve better results?
We use Google data to forensically examine your website analytics and customer journey, and help you identify and remedy drop-offs, track referrals, break down your demographic, and set events and goals to track actions and conversions.
The knowledge you’ll gain will be invaluable. It will show you how to maximise conversions, enhance revenue potential and truly reap the investment you’ve made in your website.
From website and brand design, to data analysis and paid search, we’ve got all the skills you need to make your business stand out – and attract the right customers.
Your personal account manager will help you discover your objectives and what you want to gain from Google Analytics. This will help strategise goal tracking throughout your website and define the data to be extracted and analysed.
Our in-house digital marketing team are able to help track your website and use Google Analytics to set goals, track conversions, and identify users down to demographics and interests. We can also analyse users’ behaviour around your site.
Using Google Analytics we’ll track your website’s performance, and set goals to test specific customer journeys. These will be expertly measured and analysed to better understand your data – and explore ways you can improve the ROI on your website.
Using Google Analytics we are able to identify the source, demographic and behaviour of your website users, and which of your pages may need optimising to reach your goals. We can recommend split testing and strategic tweaks to your website that will increase the conversion of your website. For example by changing the colour of your call to action button.
To keep you abreast and in control of your website’s performance, we present all our measurements and findings in monthly reports.
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